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Archive for the ‘Medical Marketing’ Category

Using the Web to Market Your Practice

market your practiceThe Internet is everywhere and has been so for the last several years. Yet many doctors still do not know how to properly use it to help increase business. Here is some information on how the web can help market your practice.

Set Your Goals

The first step in learning how to market your practice online is to determine exactly what you want to accomplish. In most instances, doctors want to advertise their offerings, sell specific services, educate patients and bring new patients through the door. It is imperative, however, that you decide what you want to market.

Many practices will emphasize a particular service they offer or certain skills their staff members possess. The reason is that when most people search for a doctor online, they usually look for someone who can treat a specific problem they are experiencing. Internet sites only have a certain amount of time to grab someone’s attention. Your site needs to be able to convince them you should be the one to treat them, and it needs to do so quickly.

Figure Out Your Audience

In order to make the best decisions possible regarding your Internet marketing, you need to understand your target audience. One of the most common mistakes doctors make in this area is assuming that everyone who uses the web is young, or that they need to try to target every demographic. Focus on what you do the best and the types of patients you treat the most often. Then form your Internet marketing strategy around that. By properly targeting your marketing efforts you can avoid wasting a lot of time and effort.

Let Us Help Market Your Practice

SynergyMSO can market your practice for you so you can continue to concentrate on delivering the best healthcare possible to your patients. If you would like to learn more, please contact us online or call us at 214-550-1469.

Common Medical Practice Marketing Mistakes

medical practice marketingWhen it comes to medical practice marketing, many physicians consider it an afterthought. However, it is extremely important to take into consideration that practices of all sizes face intense competition; in order to maximize profitability, it is critical to show potential patients what separates yours from the others. It’s just as important, however, to avoid some common marketing mistakes. Here are a few of them.

Failing to Plain

Brainstorming medical practice marketing ideas can be exciting – even exhilarating. But it also presents the risk of trying to implement too many ideas too soon. Without the proper amount of planning, even the best marketing ideas are likely to fail.

Put together a timeline in which you will implement individual tactics, and then get a clear picture of what you expect to achieve with each component. That way, you will have a clear picture of which strategies work and which do not.

Putting on the “Old-School Blinders”

There are many doctors who insist on only using tried-and-true advertising vehicles that have been around for decades, such as the Yellow Pages, billboards, TV and radio. These are still great options, but you also need to incorporate the Internet. Establishing a strong online presence is one of the best medical practice marketing strategies.

But just because you’re online doesn’t mean your website is effective. That site will be the first impression many people will have of your practice, so you have to make sure it is not only aesthetically pleasing but also easy to navigate. In addition, it needs to be optimized so people will find your site when searching online. This is where an Internet marketing partner could be an invaluable help.

Overdoing it with Social Media

Facebook, Twitter and other social media sites can be a great vehicle to bring in patients; but you need to avoid being a “social media pest.” If you publish an excessive amount of posts, your followers may tune out your messages or stop following you completely. A marketing professional can guide you as to the proper amount of posts.

If you are looking for ways to boost your medical practice marketing in Dallas, talk to the professionals with Synergy MSO. Contact us online or call us at 214-550-1469.

Medical Marketing Unique to Your Practice

Medical Marketing Programs

Marketing is an important part of expanding and growing any business, and medical practices are no different. Essentially, the goal of medical marketing programs are to attract new patients while retaining current patients. Marketing your practice is also a component of practice management, with regards to reputation managing. You want potential patients to know that your practice is not only trustworthy but that it’s the place that they want to receive healthcare servMedical Marketingices. But, how do you do this?

Start With a Plan

One of the most crucial steps one can take in marketing a medical practice is to start with a plan, but unfortunately, this is often one of the most overlooked steps. Having a solid marketing plan in place before you start a marketing campaign is proven to be more successful than just throwing everything at the wall to see what sticks. When creating your marketing plan, consider what type of patients you’re trying to attract. Do you have an area of expertise that you’d like to highlight? Do you want your practice to be known for a particular service? By figuring these things out ahead of time, you’re more likely to attract the types of patients you’re looking for.

Partner With a Professional

Because building a successful practice takes time and focus, many physicians turn to consulting services for assistance. This frees up time for physicians so that they can better take care of patients and run their practice. A marketing firm can handle virtually all aspects of a marketing campaign for you, from the initial inception of brand ideas on through to operational reporting and facilities management.

Get Online

How much do you know about blogging and social media? A great deal of marketing these days takes place online because that’s where patients are. Whether someone is looking up information about a specific medical condition or just browsing stories on Facebook, you need to get your practice in front of them. To do this, you’ll need to use a targeted strategy that focuses in on potential patients who are seeking healthcare services. Once again, this is where partnering with a marketing firm can come in handy.

In Dallas, TX, physicians who need a marketing partner that understands healthcare turn to Synergy MSO. Synergy MSO offers a variety of healthcare marketing and management solutions, and its experts can help your practice to be seen by the right potential patients in your specific region, across Texas or the entire country.

To learn more, call 214-550-1469